Cushla Aston is the founder of Aston Rd, a boutique management company who navigates the careers of soul artist Louis Baker, internationally acclaimed Weissenborn artist Thomas Oliver and alt-beatmaker Estère.
Cushla joined the New Zealand music industry proper in 2011 after returning from a decade of living and working in sales and marketing in the luxury drinks and hospitality sector in the UK. In that time she has worked with notable New Zealand independent platinum selling acts like Fat Freddy’s Drop, Kora and Trinity Roots.
In 2012 Cushla won ‘Upcoming Manager of the Year’ and was a finalist for ‘Manager of the Year’ in 2014. Cushla is an active participant in the New Zealand Music Industry sitting on the executive committee for the MMF and on the board for IMNZ. She has also sat on panels at AWME and Going Global two years running.
Collectively Aston Rd’s clients have been finalists for the APRA Silver Scroll awards, NZ Music Critics Choice awards and Vodafone New Zealand Music Awards. They have toured in the UK, Europe, Polynesia and Australia, and have achieved independent debut album releases charting within the top ten New Zealand album charts.
In 2014 Cushla produced a series called Aston Rd Sessions, a nine part series of live shows featuring music from her roster. Aston Rd Sessions has received over 100,000 views and featured on board Air New Zealand international flights.
Cushla can mentor on growing your audience, basic structure of your business, industry overview, marketing and timelines. She can also offer advice of attending music conferences.