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Global fully independent digital distributor, Believe Digital, has signed a strategic partnership with New Zealand’s leading music distribution company and video MCN (Multi-Channel Network), Digital Rights Management New Zealand (DRM).

Through the partnership, DRM and their clients will benefit from Believe’s distribution technology, analytics and extensive global network of 36 offices and 350 international digital music industry experts to develop the reach and visibility of New Zealand artists and labels internationally.

DRM has long established itself as a distributor and MCN that provides a range of digital management services, enabling content holders to easily and quickly maximise audience reach, financial return and security rights for their content via all major digital platforms. Although Believe will distribute their catalogue to all stores, DRM will continue to work directly with the key representatives at the local offices of Spotify, iTunes, Apple Music and Google Play. These relationships have set them apart in the local digital aggregation market, securing premiere placement for their artists alongside the world’s biggest names.

DRM client, Nicole Duckworth, manager of multi platinum and award winning New Zealand band Fat Freddy’s Drop, responded to the news: “DRM & Believe have both been long-term partners in Fat Freddy’s Drop’s international digital aggregation. It’s especially exciting for New Zealand acts to be able to work with an artist-focused company such as DRM with the weight, science and reach of Believe behind them.”

Under the partnership, DRM will be the physical distributor in New Zealand for Believe’s very own label and label services projects.

Sylvain Delange, Head of Sales Asia Pacific at Believe Digital commented: “We’re very thrilled to be partnering up with such a well-established and respected company in New Zealand. DRM has been rooted in the independent music scene in New Zealand for more than a decade and we’re thrilled to benefit from their expertise. We are convinced that this partnership will significantly contribute to raise the awareness on New Zealand music internationally.”

General Manager for DRM, Peter Baker, added: “This new partnership will enable us to offer our New Zealand artists amazing new opportunities on a global scale. We’ve long admired Believe’s commitment to the cutting edge of the music industry and teaming with them means we can give our artists a world class, up-to-the minute service with unprecedented international reach.”