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“The concept of the video gives you the haunting feeling that IVY is speaking to his inner demons, and maybe to yours as well. That feeling is intentional according to IVY, who is always “trying to make people feel more."” - Earmilk

“His tunes feel raw and gritty, while also flaunting glassy, effortlessly slick production. While these two descriptions may seem contradictory, IVY RED somehow manages to rope them into his own unique, fully-formed sound.” - Happy Mag

“With a hallucinating visual and hopefully more music on the way, we’re on board train IVY RED.” - Sniffers

IVY RED (Jade Keywood) has released the dark, introspective music video to accompany his debut release ‘ABSENT’ produced by gold producer LMC (Rich The Kid, Hoodrich Pablo Jaun, Raka). Consistently captivating new audiences with his combined unique talents IVY RED has received popular acclaim from here in NZ, Australia and US/Canada.

Peaking at No.9 on Spotify’s Viral Top 50 and reaching over 100,000 streams in his first month IVY RED has impressed over 21k monthly listeners since his debut.

'ABSENT' is a warm blend of dark ambient synths, heavy bass and alluring vocals. The video filmed and edited by 10Daniel is an unorthodox, haunting visual, a combination that makes for the perfect introduction to IVY’S WORLD.

IVY RED is an alternative R&B recording artist paving the way for a new era of R&B/Hip-Hop coming out of NZ.

He guides his listeners with a melancholic, gravely vocal while opening up the darkest parts of his mind, he invites his audience to take a step inside IVY’S WORLD; a world for like minded people to escape and heal through.

Performing shows alongside LMC, VILLETTE, RAKA, LUKAS, NEO and JINZO, IVY RED continually captures new audiences, often leaving them in a deep trance of passion and emotion.