The New Zealand music and media industries have been Manu Taylor’s life for over 30 years.
After starting out in music wholesale and retail merchandising at WEA, then some time learning the ins and outs of indie record label ownership, in the late 80’s Manu progressed into retail at Marbecks Records and then a promotions management role with Polygram Records.
In 1997 an invitation to join hip-hop/RnB radio station Mai FM as Programme Director was too good to pass up. At Mai FM Manu handled all the on-air talent, music selection and programming and the overall on-air sound. With his help, the years between 1997 – 2008 saw Mai FM grow into an Auckland commercial institution, regularly dominating rating charts across the full radio spectrum.
In 2008 Manu shifted roles to become Head of Radio and then Station Manager on Auckland’s 95bFM, a role which involved handling the overall operation of the station. He looked after the on-air sound and talent, oversaw the marketing direction and used his experience to help maintain the station’s status as a crucial new artist breaker and media talent incubator. He was also heavily involved in event management and promotion, media sales and sponsorship relationship management.
Beyond the positions at Mai FM and 95bFM, over the years Manu has worked as a club DJ, a music reviewer and commentator with Radio New Zealand and Radio Live and for many years he has also managed artists including respected postpunk band Die!Die!Die!, Wellington musician Eddie Johnston aka Lontalius/Race Banyon and new artist Finn Roberts. Manu also acts as a producer and director for digital and audio content collaborating with agencies and private clients on commercials, TV and web series.
Since leaving 95bFM Manu has worked full time at his own business 45rpm on various projects, including developing the creative arts programmes and partnerships for Te Oro: the arts facility in Glen Innes, Auckland, continuing to expand 45rpm’s artist management business, music supervising on TV series’, consulting digital rights management on YouTube and creating online video content for advertising agencies.
Manu can mentor on Radio, Music Programming, Digital Media, Strategy and Getting your music out