About Us

Music Managers Forum Aotearoa (MMF Aotearoa) proudly serves as the unified voice for music management in Aotearoa, supporting both signed and independent talent. As an independent non-profit trade association, our mission is to empower those in the music management sector through tailored education, valuable networking opportunities, and dedicated advocacy efforts. We are committed to fostering a music industry that is fair, transparent, and operates with the utmost integrity, prioritising the interests of the artists our members support. MMF Aotearoa strives to reflect and amplify the rich diversity of backgrounds, perspectives, and voices within the music management community and the artists they champion.

MMF Aotearoa is part of the global International Music Managers’ Forum (IMMF), connecting us with an international network of music managers. This includes organisations in regions such as the UK, Canada, Europe, the Americas, Africa, and Australia. We are also a founding associate of EMMA (European Music Managers Association), extending our reach and influence across the global music industry landscape.

The MMF Aotearoa exists to:

develop the skills and capacity of music managers and self-managed artists, whether signed or independent.

advocate for members, their represented artists and the broader community of music managers
build a safe, inclusive and connected community of music managers of all levels of experience
MMF Aotearoa is part of the International Music Managers’ Forum (IMMF), a worldwide community of music managers. The IMMF has Permanent Observer status at the World Intellectual Property Organisation (WIPO) based at the United Nations in Geneva, working to preserve and enhance the rights that creators of copyright enjoy, making the past, present, and future of music possible. There are active MMF organisations in 50+ countries and across 6 continents.
At an international level, the IMMF is also engaged with simplifying and reforming music business agreements such as recording and publishing contracts, watching out for new clauses which may not be in artist’s and therefore manager’s interests. The IMMF is also concerned to reform various industry norms such as issues like assignment of copyright and packaging deductions in recording contracts as well as a host of other old-fashioned and blatantly unfair conditions.
MMF Aotearoa is also part of the European Music Managers Association (EMMA).