Lisa Paris is the founder of The Label, a company that help artists, managers, labels and promoters put the all important plan together and work to get coverage across media and relevant outlets to help promote their album, label, tour or event.  

The Label represent a collection of independent labels in NZ (4AD, Rough Trade, XL Recordings, Matador, Young Turks, Secretly Canadian, Dead Oceans, Jagjaguwar and Sub Pop) and have delivered successful campaigns for Adele, SIA, Queens of the Stone Age, The xx, The National, FKA twigs, and Radiohead. Some of the NZ bands they work with include Fat Freddys Drop, Tiny Ruins, Nadia Reid, Hopetoun Brown, Boycrush, The Black Seeds, Tiki, The Brunettes, Louis Baker, Estère, Lawrence Arabia, Ha The Unclear, Yukon Era, and Unknown Mortal Orchestra to name but a few.

In this session Lisa will cover -  What is the difference between Marketing and PR? The importance of a promo plan and a timeline; The framework of a Press Release and What else you will need in your PR tool kit
 

PR and Publicity 101 with Lisa Paris The Label

Date: Tuesday 29th September

Time: 6pm

RSVP: For MMF members only lorraine.owen@mmf.co.nz 

Limited to 10 places

but if there is demand we will schedule a second session