Lucie Watson

Lucie spent a decade building Platoon as Head of Music, working with Billie Eilish, Jorja Smith, Yebba, Victoria Monèt and many more artists in the early stages of their careers. Now, Lucie runs her own label, mgmt & consultancy goodtwin, specialising in artist development, releasing music, audience growth and helping artists navigate to the next step of their careers. With a belief that there's no one playbook for artists - you will not get stock-standard advice in a session with Lucie. goodtwin also write a regular substack tailored to emerging artists, offering free education and advice on the music industry.

Lucie can mentor on Record Labels, Strategy, Publicity, Digital, Artist Development, Release Marketing, Distribution, Audience Growth, Fan Building, and London