Craig Pearce

I am currently an Artist Manager for a diverse roster of New Zealand artists, including The Black Seeds, The Phoenix Foundation, Reb Fountain, and Moniker. Over the years, I’ve also helped develop artists like Lord Echo, Lawrence Arabia, Connan Mockasin, and Sola Rosa.

Additional to my role as Artist Manager, I also currently participate as:

• Label & Royalties Manager for artist’s companies

  Live Booking Agent for various artists

• Tour Manager for domestic and international tours

• Act CEO, CFO, and COO for the artists’ companies

  Stage Manager at Homegrown

  Executive Committee Member at MMF

These varied roles have given me deep insights into both the creative and business sides of the industry. I’m passionate about supporting the long-term success of the artists I manage and ensuring their well-being in a constantly evolving music landscape

My career spans nearly 20 years, during which I’ve worked across multiple facets of the music industry. I’ve facilitated over 50 artist releases, acting as their label and coordinating global teams to manage royalties. I’ve also worked on live music, supporting artists at major festivals like Glastonbury, Splendour In The Grass, and Roskilde, and have toured across Europe, the US, Canada, the Pacific, Australia, and New Zealand.

Additionally, I’ve:

• Served as a Board Member of Independent Music New Zealand (IMNZ)

• Provided high-level mentorship to emerging and established artists

• Lectured at Massey University, contributing to the Degree in Music (Industry Major) programme

I’ve witnessed the industry evolve with digital streaming, touring challenges, and cultural shifts. I continue to adapt to ensure my artists succeed long-term.

Craig is a self confessed spreadsheet geek, he loves nothing more than budgeting, accounting and “finding” royalties.

Craig can mentor on (his words) 'anything they want to ask. I don't really hold anything back and if I don't know something I let them know'. 

However, his strong points are: 

• Touring NZ/World - Logistical issues like Visas/Freight/Travel Tips/Production

•  Finance - All aspects, including Royalties/Budgets/Accounting/IRD/Global Taxation/Importing/Exporting/Publishing

• Promo/Marketing - Digital/Traditional

• Festivals - How to secure festivals and be ready for offers/how to negotiate fees

• Band Dynamics - The ins and outs of dealing with multiple personalities!

• Recording/Production - The ins and outs of funding, recording, producing and releasing music

Fenella Stratton

Fenella Stratton is an artist manager and events professional based in Tāmaki Makaurau. She founded Twice The Hype in 2013, building it into a respected artist management and booking agency representing some of the country’s most in-demand acts, including Lee Mvtthews, Hollie Smith, and Sin & Brook.

Fenella has worked in the New Zealand music industry since 2003 and is an executive member of MMF Aotearoa, contributing to the growth and support of local music managers and emerging talent.

Fenella has extensive touring experience throughout Aotearoa New Zealand, as well as internationally — having toured with artists from the Twice The Hype roster across the UK, Europe, North America, and Australia.

She also plays a key role behind the scenes at major festivals — serving as Operations Manager for Northern Bass and working as part of the operations team at Splore Festival — where she brings deep expertise in logistics, artist relations, and event production.

Fenella can mentor on Artist Management, Release Strategy, Bookings / Tours / Negotiation, and Event Management.

Ninakaye Taane-Tinorau

NINAKAYE TAANE-TINORAU (Ngāti Maniapoto) is an older sister to popular award-winning artist and producer Tiki Taane, and has managed her brother and his company Tikidub Productions since 2007.

A current Board member of the MMF Aotearoa, Ninakaye is also an executive member of the Maori Music Industry Coalition and a Trustee of Soundcheck Aotearoa.

Ninakaye has appeared on panels for NZ Music Month Summit, Going Global, First Nations Women in Music (Victoria), Waiata Maori Music Awards, Big Sound Conference (Brisbane) and Sakihiwe Conference (Canada). She has featured as a keynote speaker for Big Sound Conference Brisbane, MC’d the Arena Stage for Homegrown Festival, and mentored artists locally via 3MDI, MMF, You’re The Future of Music (Auckland) as well as further afield via Blak Sounds (Melbourne) and Sakihiwe Mentor Programme (Canada).

With an extensive background across the Public Health, Event Management, Film / TV and Fitness industries, Ninakaye likes to draw upon all her life experiences for her work with Tiki, but also in her mentorship approach. In 2023, she reached 22 years of sobriety in her journey as a recovered drug & alcohol addict and stripper, and began working one day a week as a Harmful Sexual Behaviour Therapist for Auckland based Korowai Tumanako. A resilient mother and grandmother, Ninakaye is a Trustee for the Tiki Taane Trust and an Ambassador for the global “My Sisters Are Warriors” movement.

Ninakaye can mentor on Artist Management, Business Management, Merchandising, Bookings / Tours / Negotiation, and Event Management

Jason Schroeder

Jason Schroeder is the Events & Venues Manager at the Otago Uni Students Association (Ori/Re-Ori/Starters Bar/Union Hall), Festival Director of the Dunedin & Auckland Craft Beer & Food Festivals, Director of  Get Gold which manages bookings for NZ’s largest club night ‘Mono’ in Christchurch as well as bookings for other student events across the country, & Co-Director of Common People Entertainment.

Jason has a strong history working in student events as well as booking tours & festivals across the country. He has also managed artists such as Summer Thieves & Ha the Unclear. Jason can mentor on booking tours, putting together a show and a budget, booking festival & support act shows and basically anything to do with concerts & events.