Fenella Stratton

Fenella Stratton is an artist manager and events professional based in Tāmaki Makaurau. She founded Twice The Hype in 2013, building it into a respected artist management and booking agency representing some of the country’s most in-demand acts, including Lee Mvtthews, Hollie Smith, and Sin & Brook.

Fenella has worked in the New Zealand music industry since 2003 and is an executive member of MMF Aotearoa, contributing to the growth and support of local music managers and emerging talent.

Fenella has extensive touring experience throughout Aotearoa New Zealand, as well as internationally — having toured with artists from the Twice The Hype roster across the UK, Europe, North America, and Australia.

She also plays a key role behind the scenes at major festivals — serving as Operations Manager for Northern Bass and working as part of the operations team at Splore Festival — where she brings deep expertise in logistics, artist relations, and event production.

Fenella can mentor on Artist Management, Release Strategy, Bookings / Tours / Negotiation, and Event Management.

Ninakaye Taane-Tinorau

NINAKAYE TAANE-TINORAU (Ngāti Uekaha Ruapūhā) is an older sister to popular award-winning artist and producer Tiki Taane, and has managed him and his company Tikidub Productions since 2007. She first entered the music industry in 1991 at the age of 17, as bass player and backing vocalist for Christchurch all-female grunge band Snort and has been a part of the Aotearoa music community ever since.

A mother and grandmother based in Kirikiriroa, Ninakaye is well-known as an advocate for positive change. She is a survivor of the NZ sex industry (from 1993-1997), who in 2026 reached 25 years free of alcohol / drug addiction. With an extensive background of experience and qualifications across the Public Health, Event Management, Film / TV, Yoga and Fitness industries, Ninakaye spent more recent years as a part-time Harmful Sexual Behaviour Clinician for Auckland based Korowai Tūmanako, and a volunteer co-facilitator of Women’s Safety programmes for Hamilton Abuse Intervention Project. 

Music community roles that Ninakaye currently holds alongside of her Tikidub mahi, are Kaitiaki for Ka Korokī Ka Maranga | Māori Music Industry Collective, Tikanga Māori Trustee for Soundcheck Aotearoa and Trustee for the Tiki Taane Trust. Alongside of her big sister Maurz, she manages the production and sales of merchandise for various artists and festivals both in Aotearoa and offshore, and is part of the Duty of Care team for annual youth music festival Soundsplash. She often speaks at music events, and has appeared on / facilitated panels for NZ Music Month Summit, Going Global, First Nations Women in Music (Victoria), Waiata Maori Music Awards, Big Sound Conference (Brisbane) and Sakihiwe Conference (Canada), featured as a keynote speaker for Big Sound Conference Brisbane, as well as MC’d the Arena Stage for Homegrown Festival.

Ninakaye draws upon all her life experiences for her work with Tikidub, but also in her mentorship approach, and as well as MMF, has mentored artists locally via 3MDI, You’re The Future of Music and Crescendo Music, as well as further afield via Blak Sounds (Melbourne) and Sakihiwe Mentor Programme (Canada). She is open and caring, and loves to connect, listen, support, elevate and offer guidance to others within the music community.

Ninakaye can mentor on Artist Management, Artist Wellbeing, Tikanga Māori, Business Management, Merchandising, Bookings / Tours / Negotiation, and Event Management.

Jason Schroeder

Jason Schroeder is the Events & Venues Manager at the Otago Uni Students Association (Ori/Re-Ori/Starters Bar/Union Hall), Festival Director of the Dunedin & Auckland Craft Beer & Food Festivals, Director of  Get Gold which manages bookings for NZ’s largest club night ‘Mono’ in Christchurch as well as bookings for other student events across the country, & Co-Director of Common People Entertainment.

Jason has a strong history working in student events as well as booking tours & festivals across the country. He has also managed artists such as Summer Thieves & Ha the Unclear. Jason can mentor on booking tours, putting together a show and a budget, booking festival & support act shows and basically anything to do with concerts & events.

Cary Caldwell

Cary is the co-founder and Executive Director for the 212 Music Group that has offices in the UK, US, and New Zealand. He was the Logistics Planning Manager for SXSW for 17 years where he was responsible for Law Enforcement Liaison, online threat awareness, event safety, and VIP security. Since returning to New Zealand he has hosted the successful Spaced Out Sessions in Christchurch and is working on several upcoming festivals in the South Island.

Cary can mentor on
Artist bio’s, General Business (setting up as a company etc), Events, Touring and International Festivals and Trade Fairs