Yee Yang ‘Square’ Lee 李羽阳

Yee Yang ‘Square’ Lee 李羽阳 is a Malaysian-Hakka-Chinese  artist manager, creative producer, and governance professional based in Tāmaki Makaurau Auckland—someone whose career path makes more sense than it looks on paper. 

Square grew up in Kuala Lumpur, read Law in Cardiff, and built his career in Aotearoa across an unusual mix of boardrooms and greenrooms—from billion-dollar institutions to Off Broadway seasons, from Pan-Asian pop-up festivals to  international touring across four continents. As Founding  Principal of MUARA.NZ, he works where artist development,  cross-cultural strategy, and creative sector governance collide—with AI built into the operational backbone of his practice. 

Artists he has managed and produced include Modern Māori  Quartet, Troy Kingi, Tofiga Fepulea’i, Arjuna Oakes, Mazbou Q,  and Ersha Island 二沙岛. He is a founding member of Where  The Asians At (Aotearoa)‽, ORYZA, and the ASIAN(SOUND)SCAPES Festival. 

What Square brings to any table is a different perspective— usually in the form of uncomfortable questions. He’s most  effective with mid-career artists ready to tip into a new  paradigm, or institutions navigating a transition. 

Square can mentor on artist management, creative producing,  international touring, governance, IP, cultural intelligence,  fundraising, navigating conflict, and negotiation—and loves  tackling things that don’t fit neatly into boxes.

Cary Caldwell

Cary is the co-founder and Executive Director for the 212 Music Group that has offices in the UK, US, and New Zealand. He was the Logistics Planning Manager for SXSW for 17 years where he was responsible for Law Enforcement Liaison, online threat awareness, event safety, and VIP security. Since returning to New Zealand he has hosted the successful Spaced Out Sessions in Christchurch and is working on several upcoming festivals in the South Island.

Cary can mentor on
Artist bio’s, General Business (setting up as a company etc), Events, Touring and International Festivals and Trade Fairs