Cushla Aston

Cushla Aston (Ngāti Maniapoto, Ngāti Pikiao, Pākehā) is an artist manager and the Chair of Music Managers Forum Aotearoa. After a decade living in the UK, she returned home to Aotearoa and immersed herself in the local independent music scene, working with platinum-selling artists such as Fat Freddy’s Drop, Julia Deans, Kora, and Trinity Roots.

She is the founder of Aston Rd, managing acclaimed artist Louis Baker, and has over 14 years’ experience working alongside some of Aotearoa’s most respected musicians, project managing multiple album releases and building sustainable artist careers.

Her experience in artist management and industry leadership extends to her role as a Senior Tutor in Artist Development at the College of Creative Arts – Massey University, where she mentors the next generation of music professionals. Cushla’s passion for connecting community and fostering growth has also led her to create a range of professional development workshops and learning initiatives that empower independent artists with practical knowledge and confidence.

Under her leadership, Aston Rd’s artists have achieved significant success, including nominations and wins at the APRA Silver Scroll Awards, Taite Music Awards, and Aotearoa Music Awards. Their work has toured internationally across the UK, Europe, Polynesia, South Africa, Asia, and Australia, with several debut albums charting within the top ten in New Zealand.

Cushla’s contributions have been recognised with the ‘Upcoming Manager of the Year’ award in 2012, and finalist nods for ‘Manager of the Year’ in 2015 and 2021. She has mentored over 450 artists and holds diplomas in Neurolinguistic Programming, Cognitive Behavioural Therapy, and is an accredited life coach.