Fenella Stratton

Fenella Stratton is an artist manager and events professional based in Tāmaki Makaurau. She founded Twice The Hype in 2013, building it into a respected artist management and booking agency representing some of the country’s most in-demand acts, including Lee Mvtthews, Hollie Smith, and Sin & Brook.

Fenella has worked in the New Zealand music industry since 2003 and is an executive member of MMF Aotearoa, contributing to the growth and support of local music managers and emerging talent.

Fenella has extensive touring experience throughout Aotearoa New Zealand, as well as internationally — having toured with artists from the Twice The Hype roster across the UK, Europe, North America, and Australia.

She also plays a key role behind the scenes at major festivals — serving as Operations Manager for Northern Bass and working as part of the operations team at Splore Festival — where she brings deep expertise in logistics, artist relations, and event production.

Fenella can mentor on Artist Management, Release Strategy, Bookings / Tours / Negotiation, and Event Management.

Yee Yang ‘Square’ Lee 李羽阳

Yee Yang ‘Square’ Lee 李羽阳 is a Malaysian-Hakka-Chinese  artist manager, creative producer, and governance professional based in Tāmaki Makaurau Auckland—someone whose career path makes more sense than it looks on paper. 

Square grew up in Kuala Lumpur, read Law in Cardiff, and built his career in Aotearoa across an unusual mix of boardrooms and greenrooms—from billion-dollar institutions to Off Broadway seasons, from Pan-Asian pop-up festivals to  international touring across four continents. As Founding  Principal of MUARA.NZ, he works where artist development,  cross-cultural strategy, and creative sector governance collide—with AI built into the operational backbone of his practice. 

Artists he has managed and produced include Modern Māori  Quartet, Troy Kingi, Tofiga Fepulea’i, Arjuna Oakes, Mazbou Q,  and Ersha Island 二沙岛. He is a founding member of Where  The Asians At (Aotearoa)‽, ORYZA, and the ASIAN(SOUND)SCAPES Festival. 

What Square brings to any table is a different perspective— usually in the form of uncomfortable questions. He’s most  effective with mid-career artists ready to tip into a new  paradigm, or institutions navigating a transition. 

Square can mentor on artist management, creative producing,  international touring, governance, IP, cultural intelligence,  fundraising, navigating conflict, and negotiation—and loves  tackling things that don’t fit neatly into boxes.