Pop queen PRINS releases her boldest body of work yet - HEAVEN OR HELL
New Zealand’s very own pop-dance queen PRINS has today dropped her biggest and boldest body of work yet - her five-track EP, HEAVEN OR HELL.
HEAVEN OR HELL is a collection of dance floor bangers like ‘DESIGNER’, ‘COOL’ and the new electro-pop/EDM tune ‘TRUST FUND BABY’, alongside powerful slow-burning anthems, like ‘RUN’. Each song showcases PRINS’ signature blend of high-energy pop and introspective storytelling, delivering instant hooks and lasting impact.
“HEAVEN OR HELL captures exactly where I am as an artist right now – confident, ambitious, and ready to take everything to the next level,” says PRINS.
PRINS has made waves with previous hits such as ‘That’s the thing x’, ‘Something New’, ‘Savage’ and ‘Copy Cat Killer’; as well as stand-out collaborations with Kiwi dance duo Lee Mvtthews - ‘Don’t Say It’ and ‘Come Down’. Her 2025 single ‘RUN’ hit #1 on the NZ Official Singles Charts, cementing her as one of the country’s most exciting pop talents.
Fans will be able to see PRINS live at the Once in a Lifetime – Manuka Phuel sponsored Synthony at the opening of Christchurch Stadium on Saturday May 16 – a show set to deliver a unique, immersive pop experience.
Looking ahead, PRINS is already diving straight into a new project of fresh music, alongside an exciting announcement of both NZ and international touring.
“2026 is going to be an incredible year. HEAVEN OR HELL is just the start – there’s so much more music and live moments on the horizon,” says PRINS.
About PRINS:
PRINS seamlessly combines her multifaceted talents in acting, dancing, and modeling into craft a distinctive brand of electro-pop that has taken both the New Zealand and global music scenes by storm. In 2022, PRINS released her debut EP, LIFE IS BETTER NOW, a collaboration with big names like Marlon Gerbes (SIX60), Drax Project, and House Of Wolf (Carlie Hanson). This release garnered immense success, with tracks ranking on various NZ charts, extensive radio rotation across NZ, the UK, and Germany, and led to her affiliation with industry icons like New York-based AntiFragile Music, LA/Quebec-based House of Wolf, Grammy nominated Chris Gehringer, and Grammy winner Tom Norris.
But it was 2023 that truly marked her zenith. PRINS embarked on an expansive international tour, performing 20 shows in just 4 months across NZ, AUS, the Philippines, Spain, and the UK. Among these performances, her standout act at Primavera Sound in Barcelona left an indelible mark. Her collaborations with Caity Baser (UK) on the NZ leg of her tour and K-Pop icon, GIRIBOY, on an NZ/AUS support tour, added another feather to her cap. Making her presence even more prominent in the KPOP realm, PRINS secured a coveted slot at the inaugural KWAVE festival in Auckland, further cementing her versatility and appeal across music genres.
In 2024, PRINS continued to captivate audiences by packing out the James Hay Theatre in Christchurch and supporting Rudimental at the Town Hall. Her electrifying performance with Synthony in front of over 30,000 fans at the Auckland Domain showcased her dynamic stage presence. Her tour of Germany, highlighted by a standout performance at the Bremen Summer Fest, further solidified her international appeal.
With an endless supply of new music on the horizon and after a creative residency in LA for most of the year, 2026 looks incredibly bright for New Zealand's latest pop export.