BEV ADAIR
“I strongly believe that music has the power to bring healing, purpose, and vitality to the souls of our rangatahi. It serves as a transformative force, helping them connect with their identity, embrace their culture, and recognise their inherent value. Through the medium of music, they discover their purpose and gain the ability to make positive choices that shape their best future. Creating nurturing and safe environments for them to grow and thrive is my passion and heartfelt commitment.”
“The real taonga is the self-discovery, learnings, and tools gleaned through the process.”
Bev has over 25 years in the industry, spanning artist development, PR and media strategy, event and production management, and mentoring, she brings both practical knowledge and a strong sense of purpose around supporting sustainable, culturally grounded artist careers.
As a publicist, consultant, and mentor, Bev has worked alongside artists at every level, from emerging acts to internationally recognised performers. Through her Professional Artist Development Programme, she helps artists and managers discover their identity, purpose, and goals as artists. This includes release and pathway strategies, social media and content planning, funding, audience building, and media engagement, all approached with authenticity and confidence.
Her experience includes artist management and publicity for Stan Walker, Olivia Foa’i (Disney’s Moana), Seth Haapu, Tomorrow People, and many others over the years, as well as freelance publicist work for NicNak Media. She has also worked as production manager, band manager, and artist liaison for Homegrown and XAIR (from 2002 to 2025). Internationally, she has contributed as an event producer, speaker, and mentor across eight countries for the Global Leadership Summit (1995 to 2010) and served as event and sponsorship manager for Monster Super X in Australia, across two countries and seven cities.
Bev currently serves as a board member and trustee for Te Karanga Trust (Communications / PR mentor) and has previously served on the boards of Crescendo Trust of Aotearoa, Planet Youth, and Kuraconnect. She brings a strong understanding of governance, collaboration, and community led decision making. Her leadership style is inclusive and relationship driven, grounded in integrity, transparency, and empowerment.
As a Māori woman working across diverse creative spaces, Bev is committed to amplifying underrepresented voices and helping to strengthen pathways for emerging artists and managers, wāhine Māori, and Pacific creatives. Her background in communications, mentoring, and strategic programme design aligns strongly with MMF’s mission to educate, connect, and advocate for Aotearoa’s music community.
If elected, Bev will bring her lived industry experience, her networks across grassroots and professional sectors, and her lifelong commitment to mentoring and artist wellbeing to the MMF Executive Committee.