‘Herself’ is a house/hip hop track influenced by the #metoo movement. This is a dance track with a positive message.
Bilingual artist Rei is excited to bring you his first english language single since the release of his Māori language EP ‘Rangatira’ earlier in 2018.
With writing credits from NZ RnB/Dance legend PTand platinum producer DLove (who have millions of streams under their belts), Auckland based artist Rei (Ngāti Raukawa) wanted to shine light on the strongwomenin his life. The track was also born from a session with NZ RnB talent MikeyMayz, who wrote the vocal sample heard in the beat.
Although the #metoomovement is slowly changing attitudes towards women’s rights, hiphop seems to be lagging behind. Rei is set out to change this, mixing his empowering messages with club-ready beats and Migos-esque rap flows.
‘Herself’is about a woman who doesn’t dress to impress someone else, she doesn’t dance a type of way for anybody but herself, she does what she does because it makes her feel good.
With 3 Māori Music Awards, a NZ Music Awards nomination a #1 iTunes Hip Hop album, a #1 iTunes World album Rei is definitely making a name for himself in the NZ music industry. He is also the co-winnerfor BestEmergingManagerat the 2018 MMFAwards.