Paula Yeoman is the co-owner and co-director of NicNak Media alongside Nicole Thomas.
NicNak specialises in artist management and entertainment publicity, and recently launched a new media initiative, Lil Sister, for emerging acts. NicNak also runs a boutique record label for a small roster of Aotearoa artists.
Before establishing NicNak Media, Paula worked as a journalist, with more than 20+ years’ experience in NZ and the UK. She now fronts the management arm of NicNak and is across the day-to-day management of Theia (and Theia’s te reo Māori project TE KAAHU), Paige, Nganeko and TOI. She also works closely with many other NZ artists as a mentor with MMF.
Paula and Nicole are two-time recipients of MMF awards – in 2017, they won the award for ‘Emerging Manager of the Year’ and in 2021, they won ‘Manager of the Year’.
Paula is involved in the day-to-day management of the artists on the NicNak roster and is able to assist in all areas relating to management including pairing artists with writers, producers, engineers, photographers, videographers; helping with funding applications; budgeting; strategy and planning for new releases; touring; branding, developing assets (bios, press shots); social media and creating content.