After releasing an exceptional string of killer singles and a triumphant EP release in 2022, Aotearoa’s pop princess PRINS has unveiled the powerful accompanying video for her latest track, ‘Something New’.
Listen to ‘Something New’ HERE
Filmed and directed by the award-winning Shae Stirling, who produced the video with Aimee Sinclair, the video captures a powerful visual story, and is a testament to the importance of pursuing one's dreams, and never settling for anything less than personal fulfilment.
“It follows the personal journey of a young woman as she discovers her true passion in life,” explains PRINS. “Tired of feeling uninspired and stuck in a conventional and unfulfilling path, she takes the bold step of switching her major to dance and performance. The video captures the joy and excitement she experiences as she finds her place in the world, surrounded by others who accept and support her for who she is.”
Filmed in Sydney over the course of two days, PRINS worked with an extraordinary team of dancers, stylists, extras, and hair and makeup artists, in a “true collaborative effort”.
“In the video, I am also showcasing a new style of my dancing abilities, which I am incredibly excited about,” says PRINS. “The result of all this hard work is a music video that truly captures the energy and spirit of the song, and I cannot wait for people to see it.”
The result is nothing short of brilliant, and sets the scene for an exciting year ahead for PRINS who made massive strides locally and internationally last year with the release of her EP, LIFE IS BETTER NOW.
The five-track record, which featured singles ‘That’s the thing x’, ‘On the low (shh!)’ and ‘Hazardous’ has amassed hundreds of thousands of streams, while receiving widespread radio play in NZ, the UK and Germany and impressive chart positions in New Zealand, including #10 on the Official Top 20 NZ Album Chart and #39 on the Official Top 40 Album Chart.
‘Something New’ is already off to a stellar start at radio in New Zealand, debuting at #58 on the top 100 most played chart and #2 on the Hot 20 NZ Singles chart. This is just the beginning of what is set to be another incredible year for PRINS, so dive into the visuals and sound of ‘Something New’ and get ready for more music to come from this undeniable pop powerhouse.