Join MMF Aotearoa for our June members only online seminar, focused on Integrating AI into our creative businesses.
If you think integrating AI into your creative business means handing over your work to a machine, Emily Makere Broadmore wants to challenge that assumption.
In this session, Emily will unpack what it actually means to integrate AI into a creative business, addressing the most common misunderstanding head-on: that AI adoption is a technology problem. It isn't. It's a thinking problem. She'll explore how to reframe AI as a creative thought partner, why resistance in creative industries is so common (and so understandable), and how your human skills of judgement, voice and influence remain the irreplaceable foundation of everything you do.
Emily Makere Broadmore is a novelist, publisher and creative intelligence practitioner based in Wellington. She builds creative businesses and ventures - and helps other creative people use AI without losing what makes their work theirs.
She is the founder behind Folly, the fastest-selling new literary journal in Australasia, and Folly Press; she also built the Wellington Writers' Studio, New Zealand's first co-working space for writers. Prior to this she was a political advisor to government ministers, an experience that led her to founding a nationwide strategic communications consultancy which she led for six years.
Emily now helps organisations move their people from AI-hesitant to AI-fluent, redesigning how the work gets done along the way. She sits on the Creative Industries Working Group advising the NZ AI Forum and wrote AI for Communicators. Her angle is practical and creative-first: she runs a publishing house that bans AI-generated writing, while advising leaders on how to use AI well. As she puts it - machines are fluent, fast and powerful, but not yet wise, and that gap is where she works.
MMF AOTEAROA MEMBERS ONLY ONLINE SESSION
INTEGRATING AI INTO CREATIVE BUSINESSES
Date: Tuesday 23 June 2026
Time: 6pm – 7pm
RSVP: For MMF members only. RSVP to Rachel admin@mmf.co.nz.
Spaces are limited so RSVP is essential.
Due to the limited places please note if you RSVP and then fail to attend the session without notifying us, unfortunately you will not be eligible for future sessions